The prime purpose of a website is invoke emotions about your company and products. Whether to answer questions about your company, engage users to learn more your products and services, (in some cases) sell them products, allowing users easy and intuitive access throughout your website only makes sense. But why do some many sites fail in this regard?
Site visitors are becoming more demanding about how they want information delivered, and how they want to access your site.
There are questions about the delivery channel (websites aren't just about desktop comptuers anymore), content curation, stakeholder accessibility and operational performance to be considered when designing your website.