Have you every noticed on certain websites that when you select an advert for a specific topic, within a few seconds more advertising and content related to that topic start to appear?
Can you imagine that for your website? A user visiting a property management site clicks on rentals in Vancouver’s downtown, and (voila!) a list of downtown services, bus routes, theaters, and other downtown content would appear. Or perhaps your video explaining the details of how your company provides services to downtown building owners.
We call this micro-marketing, or personalized content management.But what if you could do more?
How about your website delivering content based on visitor characteristics (e.g. user’s location, device used to visit, how they got to your site, and actions taken on the site)?
Interested? ASC Creative is developing a platform to manage this type of dynamic content delivery. We are accepting a limited number of beta testers right now.