Too often the assumption is that branding and marketing are the same. Not so.
There's a variety of opinions on this topic, but it's clear that marketing relates to promoting a product or service in order to get a (generally) sales result. It's Push. And focused on a selling activity.
Branding is the communication of values and beliefs of your organization, product or service that clarifies in the individual's mind what the brand is about (or not).
A brand will help a individual buy a product, or support current sales and marketing activity, but it is pulling activity to set a long term reminder or feeling to a individual.
As it relates to websites and online applications, branding is the idea that a user will feel good not only in using the site, but the value from using the site or app.
If you are looking to improve your corporate brand, give us a call at 1-604-771-5001.